All services, all the time

Do you think you can manage to suspend disbelief for the next few minutes, to consider an idea that may seem ridiculous at first?  Can you at least momentarily entertain the notion that every business may usefully be seen as a service business, and even what we normally think of as products can be viewed according to the services they provide?  This is the essence of the “all-services, all-the-time” perspective.  This perspective stems directly from the observation that people, with their talent, knowledge, skills, and experience constitute the ultimate source of value. No matter what business you’re in, this perspective can serve you well.